Florida Prepaid College Board
Florida Prepaid College Board gives parents and other family members the opportunity to plan easy ways to save for their child’s future. The corporate rebrand was aiming for a clean corporate look with just enough color and playfulness to remember that we’re doing it for the kids.
A secondary phase of this rebrand was promotional materials for children. Everything from stickers to clothing, we tried to make this kid-friendly and exciting. More saturated colors and fun icons helped bring a “back-to-school” feel to these materials.
Brand stationary
Florida Prepaid preferred to keep their internal stationary their historic red color for consistency so we worked in the geometric design elements from the marketing materials.